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Marketing in Red Sox Nation Byline: BETH NEGUS VIVEIROS When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching ......(Continue Reading) Stemming a Slide: A Lesson From the Red Sox - Boston Red Sox have built a great brand - Brief Article - Column We live in an anxious time, with one company after another reporting lower-than-expected revenues and profits, layoffs, and, even worse, decisions to ......(Continue Reading)Unforgettable encore: Boston vigorously defended its title as the, Best Sports City, giving its nation of zealous fans a chance to celebrate the Patriots' World champion Red Sox. Need I say more? And yet there is a certain irony that the defining moment in Boston's sports year--hell, the defining moment ......(Continue Reading)
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