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Consumers Say Price Discounts are More Important Than Price
Byline: KEVIN WHELAN Magazine buyers throughout the U.S. are not as price conscious as they are discount conscious, according to the first CircTrack ......(Continue Reading) Customers Comment on Subscription Marketing
Byline: KEVIN WHELAN Increasing the number of subscriptions in a cost-effective manner is always on circulators' minds. A good look at how consumers ......(Continue Reading)Mothers of Invention - 'Brain, Child,' magazine for mothers
Byline: Geoff Van Dyke The idea of a literary magazine for mothers might seem oxymoronic: What rug-rat wrangler, after all, actually has the time to sit down and read - or write - a 10,000-word a...(Continue Reading)
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